Consumer behavior is defined as:
A)a process of conspicuous consumption.
B)the process people engage in when searching for,selecting,and using products and services they need.
C)the act of physically purchasing a product.
D)the act of making a final decision as to which product to purchase.
E)the process product producers use to design new products.

Question

Quizplus · Accepted Answer

Consumer behavior involves the entire process of searching for, selecting, and using products and services that individuals need or want. It includes not just the act of purchasing a product, but also the decision-making process leading up to the purchase, as well as post-purchase evaluation and use of the product. A is incorrect because consumer behavior is not necessarily concerned with conspicuous consumption. C and D are incorrect because they only refer to specific parts of the process, rather than encompassing the entire process. E is incorrect because this is describing product development rather than consumer behavior.

Consumer Behavior Is Defined As