_____ generally occurs during the first stage in the consumer decision making process.
A)Internal search
B)External search
C)Problem recognition
D)Alternative evaluation
E)Post-purchase evaluation

Question

Quizplus · Accepted Answer

Problem recognition is the first stage in the consumer decision making process where a consumer realizes that there is a difference between the desired state and the actual state. This recognition leads to the need for a product or service to fulfill the gap, which drives the entire decision-making process. Internal search, external search, alternative evaluation, and post-purchase evaluation are the subsequent stages that follow after problem recognition.

_____ Generally Occurs During the First Stage in the Consumer