On a trip to Spokane,Joy experienced car trouble.She knew she needed to find a good mechanic,so she asked the advice of the people running the motel where she was staying.She also called the local Better Business Bureau to help and looked in the local Yellow Pages.Finally,she called a friend who used to live in Spokane for his recommendation.Joy was engaged in the _____ stage of the consumer decision making process.
A)problem recognition
B)information search
C)postpurchase evaluation
D)subliminal problem avoidance
E)purchase decision

Question

Quizplus · Accepted Answer

The stage where Joy is looking for information about a good mechanic indicates that she is in the information search stage of the consumer decision making process.

On a Trip to Spokane,Joy Experienced Car Trouble