In-depth interviews,projective techniques and association tests in which consumers are encouraged to bring out associations related to products and brands are methodologies used primarily by:
A)motivation researchers.
B)attitude researchers.
C)learning theorists.
D)demographic researchers.
E)social influence researchers.

Question

Quizplus · Accepted Answer

In-depth interviews, projective techniques, and association tests are methods used by motivation researchers to uncover subconscious or latent motives and desires that influence consumer behavior. Attitude researchers may also use similar methods, but their focus is primarily on measuring and understanding attitudes towards products and brands. Learning theorists, demographic researchers, and social influence researchers may use different methodologies to study consumer behavior.

In-Depth Interviews,projective Techniques and Association Tests in Which Consumers Are