Ilon loves his car and does everything necessary to keep the vehicle in top running condition.When he heard a strange popping noise under the hood,he knew the car needed the services of a mechanic.The noise triggered the _____ stage of the consumer decision-making process.
A)internal search
B)external search
C)problem recognition
D)alternative evaluation
E)post-purchase evaluation

Question

Quizplus · Accepted Answer

The stage of problem recognition occurs when consumers become aware of a difference between their desired state and their actual state of affairs. In this case, Ilon hears a strange popping noise, which indicates a problem with his car, triggering the problem recognition stage in the consumer decision-making process.

Ilon Loves His Car and Does Everything Necessary to Keep