Which of the following statements describe a situation in which marketer-induced problem recognition was used?
A)Shoppers Stop,a clothing and accessories brand,sends a newsletter to all its customers every three months that gives them details on what is in fashion and the new arrivals at the store.
B)Ken purchases a cable to connect the DVD player to his TV after purchasing the DVD player.
C)Casey purchased 'Sun Silk,' an anti-dandruff shampoo,but switched to 'Head & Shoulders' when it was not effective.
D)Tony had purchased a laptop 2 years ago and since some of its features are not working properly,he realizes that the laptop needs to be upgraded.
E)Patrick hurt his toe while jogging and realized that his sports shoes were torn.He went to Nike to purchase a new pair of shoes.

Question

Quizplus · Accepted Answer

Marketer-induced problem recognition occurs when marketers create a perception of a need or problem that consumers were not previously aware of. In option A, Shoppers Stop sends newsletters to inform customers about new fashion trends and arrivals, potentially creating a desire or perceived need for new clothing.

Which of the Following Statements Describe a Situation in Which