Which of the following statements describe a situation in which marketer-induced problem recognition was apparently used?
A)Each year designers hold fashion shows to show the public what is in style and out of style.
B)As Petra was leaving the hospital with her firstborn child,she received a manufacturer's coupon for a free package of Huggies disposable diapers.
C)When April brought a book on landscaping at HYPERLINK "http://www.amazon.com/" ,the site offered her four other books on gardening that the company thought would also be useful to her.
D)Purina-Ralston markets a cinnamon-flavored Chex cereal to appeal to people who like the existing brands of Chex cereal.
E)All of the above are examples of marketer-induced problem recognition.

Question

Which of the following statements describe a situation in which marketer-induced problem recognition was apparently used?
A)Each year designers hold fashion shows to show the public what is in style and out of style.
B)As Petra was leaving the hospital with her firstborn child,she received a manufacturer's coupon for a free package of Huggies disposable diapers.
C)When April brought a book on landscaping at HYPERLINK "http://www.amazon.com/" ,the site offered her four other books on gardening that the company thought would also be useful to her.
D)Purina-Ralston markets a cinnamon-flavored Chex cereal to appeal to people who like the existing brands of Chex cereal. 
E)All of the above are examples of marketer-induced problem recognition.

Quizplus · Accepted Answer

Marketer-induced problem recognition occurs when marketers create a perception of a need or problem that consumers were not previously aware of. All the options describe scenarios where marketers are actively trying to create or highlight a need for their products.

Which of the Following Statements Describe a Situation in Which