Pet scans and MRI imaging measure chemical activity and/or changes in the magnetic fields of peoples' brains.Marketers are now using these scientific technologies to:
A)to see if American consumers respond to the use subliminal advertising.
B)learn how consumers make up their minds
C)support medical integrated marketing communications
D)offset negative images of marketing brainwashing consumers
E)all of the above

Question

Quizplus · Accepted Answer

Pet scans and MRI imaging are being used by marketers to understand the decision-making process of consumers. This helps in creating more effective marketing campaigns and products that cater to the needs of the consumers. The other options are not relevant to the use of these scientific technologies in marketing.

Pet Scans and MRI Imaging Measure Chemical Activity And/or Changes