The various brands identified as purchase options to be considered during the alternative evaluation process are known as:
A)decision criteria.
B)a brand attribution list.
C)the working model.
D)the evoked set.
E)subliminal choices.

Question

Quizplus · Accepted Answer

The various brands identified as purchase options during the alternative evaluation process are known as the evoked set. This set includes the brands that have been previously stored in a consumer's memory and are considered viable alternatives for purchase.

The Various Brands Identified as Purchase Options to Be Considered