According to those who believe in subliminal advertising,effective symbols,such as skulls and cross bones,phallic symbols and words such as "sex",are embedded in the ads.The use of these symbols to stimulate consumers' motives would receive support from _____ theory.
A)cognitive
B)reinforcement
C)behavioral learning
D)psychoanalytical
E)operant learning

Question

Quizplus · Accepted Answer

The use of symbols like skulls, phallic symbols, and words like "sex" in advertisements to stimulate consumers' motives would receive support from the psychoanalytical theory, which suggests that people's behavior is influenced by unconscious desires and impulses. These symbols may appeal to consumers' hidden desires and motives, which they may not be consciously aware of.

According to Those Who Believe in Subliminal Advertising,effective Symbols,such as Skulls