Question 1

Ads reminding people to use the FEDEX by dialing 1-800-GOFEDEX are based on:
A)a subliminal technique.
B)classical conditioning.
C)reinforcement theory.
D)a mnemonic.
E)shaping.

Accepted Answer

The use of a mnemonic, or memorable phrase (1-800-GOFEDEX), to remind people to use FEDEX is the most applicable option. Subliminal techniques involve stimuli that are too brief or subtle to be consciously perceived, classical conditioning involves associating a neutral stimulus with an unconditioned stimulus to produce a conditioned response, reinforcement theory involves providing rewards or punishments to increase or decrease a certain behavior, and shaping involves gradually guiding an individual towards a desired behavior through successive approximations. None of these options accurately describes the reminder ad for using FEDEX.

Question 2

During which stage of the consumer decision making process are both functional and psychosocial consequences important?
A)Problem recognition
B)Information search
C)Postpurchase evaluation
D)Alternative evaluation
E)Purchase decision

Accepted Answer

Alternative evaluation is the stage in which consumers evaluate the different alternatives available to them based on both functional (does it meet their needs?) and psychosocial (how others perceive them for choosing a particular option) consequences.

Question 3

In terms of the alternative evaluation stage of the consumer decision-making process,how a golf cart handles,how the brakes on a bicycle work,and how well a stain remover eliminates grass stains are all examples of:
A)functional consequences.
B)psychosocial consequences.
C)bundles of attributes.
D)service assessments.
E)physiological stimuli.

Accepted Answer

Functional consequences refer to the tangible or physical benefits that a product provides. In this case, the evaluation of how a golf cart handles, how the brakes on a bicycle work, and how well a stain remover eliminates grass stains are all examples of evaluating the functional consequences of the products. These evaluations focus on the product's ability to perform specific tasks, which are crucial for the consumer's decision in the alternative evaluation stage. The other options, such as psychosocial consequences, bundles of attribute, service assessments, and physiological stimuli, are not relevant in this context.

Question 4

_____ are the abstract outcomes of product or service usage that are intangible,subjective and personal.
A)Functional consequences
B)Psychosocial consequences
C)Bundles of attributes
D)Service assessments
E)Psychological stimuli

Accepted Answer

Psychosocial consequences refer to the emotional, psychological, and social outcomes of product or service usage that are intangible, subjective, and personal. Functional consequences (A) refer to the tangible and objective outcomes such as the product or service's performance, features, and benefits. Bundles of attributes (C) are the set of product or service features and characteristics that meet customer needs and preferences. Service assessments (D) are the evaluations of the quality of service delivery. Psychological stimuli (E) include the sensory and cognitive inputs that trigger emotional and psychological responses in customers.

Question 5

Symbols,rhymes,association and images that assist in the learning and memory processes are known as:
A)drives.
B)cues.
C)mnemonics.
D)trigger points.
E)persuaders.

Accepted Answer

Mnemonics are tools used to assist in the learning and memory processes by providing symbols, rhymes, associations, and images that help to remember information. Drives, cues, trigger points, and persuaders do not refer specifically to these memory aids.

Question 6

_____ are the concrete outcomes of product or service usage that are tangible and directly experienced by consumers.
A)Functional consequences
B)Psychosocial consequences
C)Bundles of attributes
D)Service assessments
E)Physiological stimuli

Accepted Answer

Functional consequences are the concrete outcomes of product or service usage that are tangible and directly experienced by consumers. These outcomes can be physical or cognitive, such as increased performance, improved quality, reduced costs, or greater convenience. Psychosocial consequences, on the other hand, are the emotional and social outcomes that consumers experience as a result of product or service usage, such as increased self-esteem, social status, or emotional well-being. Bundles of attributes, service assessments, and physiological stimuli are not directly related to the concrete outcomes of product or service usage.

Question 7

In terms of the alternative evaluation stage of the consumer decision-making process,how you feel when you wear new shoes,how you think others like your new hair style,and how a new weight-loss plan makes you feel about yourself are all examples of:
A)functional consequences.
B)psychosocial consequences.
C)bundles of attributes.
D)service assessments.
E)physiological stimuli.

Accepted Answer

These are all examples of psychosocial consequences because they relate to how the product/service makes the consumer feel about themselves and how others perceive them socially. Functional consequences, on the other hand, relate to the performance of the product/service, and bundles of attributes refer to the different features of the product/service. Service assessments are evaluations of the service provided by a company, and physiological stimuli refer to the physical sensations experienced by the consumer.

Question 8

During which stage of the consumer decision-making process are evoked sets and evaluative criteria relevant?
A)Problem recognition
B)Information search
C)Postpurchase evaluation
D)Alternative evaluation
E)Purchase decision

Accepted Answer

Evoked sets and evaluative criteria are relevant during the alternative evaluation stage, when the consumer is comparing and evaluating different options before making a purchase decision. During this stage, consumers rely on their evoked set (a group of brands that come to mind when a product category is mentioned) and their evaluative criteria (the specific attributes or benefits that consumers consider important when choosing between alternatives) to narrow down their options and select the best choice for their needs.

Question 9

Which of the following statements describes a major advantage inherent in the use of multiattribute models to study consumer behavior?
A)Multiattribute models offer very simple ways to assess attitudes.
B)Multiattribute models focus only on the overall feelings a consumer has towards a brand.
C)Multiattribute models help marketers better understand and diagnose the underlying structure or basis of consumers' attitudes.
D)Multiattribute models view consumer attitude formation and decision making as non - compensatory in nature.
E)Multiattribute models help in predicting attitudes even when the importance that the consumers attach to the important product attributes are unknown.

Accepted Answer

Multiattribute models allow marketers to understand the underlying structure or basis of consumers' attitudes by breaking down attitudes into their component parts or attributes. This insight can help marketers design more effective marketing strategies by identifying the factors that are most important to consumers and targeting those factors.

Question 10

According to those who believe in subliminal advertising,effective symbols,such as skulls and cross bones,phallic symbols and words such as "sex",are embedded in the ads.The use of these symbols to stimulate consumers' motives would receive support from _____ theory.
A)cognitive
B)reinforcement
C)behavioral learning
D)psychoanalytical
E)operant learning

Accepted Answer

The use of symbols like skulls, phallic symbols, and words like "sex" in advertisements to stimulate consumers' motives would receive support from the psychoanalytical theory, which suggests that people's behavior is influenced by unconscious desires and impulses. These symbols may appeal to consumers' hidden desires and motives, which they may not be consciously aware of.

Question 11

The various brands identified as purchase options to be considered during the alternative evaluation process are known as:
A)decision criteria.
B)a brand attribution list.
C)the working model.
D)the evoked set.
E)subliminal choices.

Accepted Answer

The various brands identified as purchase options during the alternative evaluation process are known as the evoked set. This set includes the brands that have been previously stored in a consumer's memory and are considered viable alternatives for purchase.

Question 12

_____ are the dimensions or attributes of a product that are used to compare different alternatives.
A)Evaluative criteria
B)Attribute assignments
C)Dissonance motives
D)Consequences
E)Reinforcement criteria

Accepted Answer

Evaluative criteria are the dimensions or attributes of a product that are used to compare different alternatives. Option B refers to the process of assigning attributes to a product, while option C and D relate to different psychological concepts. Option E refers to the criteria used to reinforce a behavior, not necessarily to compare products. Therefore, option A is the best choice for this question.

Question 13

Todd buys a cold drink every afternoon.He either buys a Coca-Cola,or a Minute Maid lemonade.He will not consider any other brand or type of soft drink because the two drinks make up his:
A)decision criteria.
B)brand attribution list.
C)working model.
D)evoked set.
E)subliminal choices.

Accepted Answer

Todd's consideration set is limited to only two options - Coca-Cola and Minute Maid lemonade. This set of options is called the evoked set, which is the group of brands that a consumer considers when making a purchasing decision. Therefore, the best choice is D - evoked set.

Question 14

_____ is the ability to perceive a stimulus that is below the level of conscious awareness.
A)Selective perception
B)Selective attention
C)Selective comprehension
D)Subliminal perception
E)Selective retention

Accepted Answer

Subliminal perception is the ability to perceive a stimulus that is below the level of conscious awareness. Selective perception refers to the tendency to selectively interpret what one sees based on one's own expectations. Selective attention refers to the ability to focus on a specific aspect of one's environment while filtering out other stimuli. Selective comprehension refers to the process of understanding and interpreting information in a way that is consistent with one's existing beliefs and assumptions. Selective retention refers to the process of remembering certain information while forgetting other information.

Question 15

Leeanne is going to buy canned vegetables for her family's meals.Her evoked set would best be described as:
A)all brands of canned vegetables.
B)all brands of canned vegetables that are not store brands.
C)Del Monte and Stokely's canned vegetables because they are the only two brands she is aware of.
D)any vegetable-fresh,frozen,or canned.
E)whatever is stocked on her supermarket's shelves.

Accepted Answer

An evoked set refers to the specific brands a consumer considers when making a purchase decision. In this case, Leeanne's evoked set consists of Del Monte and Stokely's because they are the only brands she is aware of.

Question 16

The basis for subliminal advertising can be found in:
A)cognitive theory.
B)psychoanalytic theory.
C)behavioral learning theory.
D)affective theory.
E)multiattribute motivational model.

Accepted Answer

Subliminal advertising is based on the psychoanalytic theory, which suggests that our unconscious and repressed thoughts and emotions influence our behavior. Subliminal messages are designed to bypass our conscious awareness and target the unconscious mind, where they can have an impact on our attitudes and behavior without our knowledge or consent. This idea is based on Freudian psychoanalytic theory, which proposes that many of our thoughts and behaviors are driven by unconscious desires and motivations.

Question 17

_____ refer to specific events or outcomes consumers experience when a product or service is purchased and/or consumed.
A)Evoked sets
B)Attribute assignments
C)Dissonance motives
D)Evaluative Criteria and Consequences
E)Reinforcement criteria

Accepted Answer

Evaluative criteria and consequences refer to the specific outcomes or events that a consumer experiences when purchasing or consuming a product or service. This includes factors such as quality, price, convenience, and satisfaction, all of which contribute to the consumer's overall evaluation and decision-making process. A consumer's evaluative criteria and consequences may change depending on their individual needs, preferences, and circumstances, making this an important consideration for marketers when developing and promoting their products.

Question 18

_____ is a construct that represents an individual's overall feelings or evaluation of an object and is viewed as a learned predisposition to respond toward it.
A)A motive
B)A need
C)Perception
D)An attitude
E)A decision rule

Accepted Answer

An attitude is a construct that represents an individual's overall feelings or evaluation of an object and is viewed as a learned predisposition to respond toward it. Option A and B are related to the individual's motivation and drive, whereas perception (option C) is the process of interpreting sensory information. Option E, a decision rule, is a criterion used to make a decision.

Question 19

Which of the following is an example of a psychosocial consequence?
A)The taste of a soft drink.
B)The feeling of prestige associated with wearing a Rolex watch.
C)The acceleration of an automobile.
D)The processing speed of a personal computer.
E)The firmness of a mattress.

Accepted Answer

The feeling of prestige associated with wearing a Rolex watch is an example of a psychosocial consequence, as it involves the social and psychological implications of owning and displaying a luxury item. The other options listed are primarily physical or functional characteristics that do not have significant psychosocial implications.

Question 20

Which of the following is an example of a functional consequence?
A)The need to order champagne to celebrate a birthday.
B)The desire to eat a pound of chocolate.
C)The feeling of success that comes with the purchase of a Mercedes.
D)The taste of buttered popcorn in a movie theater.
E)The joy of finding the perfect gift for a friend.

Accepted Answer

The answer of Which of the following is an example...

Quiz 2: Perspectives on Consumer Behavior

Ads reminding people to use the FEDEX by dialing 1-800-GOFEDEX are based on:

During which stage of the consumer decision making process are both functional and psychosocial consequences important?

In terms of the alternative evaluation stage of the consumer decision-making process,how a golf cart handles,how the brakes on a bicycle work,and how well a stain remover eliminates grass stains are all examples of:

_____ are the abstract outcomes of product or service usage that are intangible,subjective and personal.

Symbols,rhymes,association and images that assist in the learning and memory processes are known as:

_____ are the concrete outcomes of product or service usage that are tangible and directly experienced by consumers.

In terms of the alternative evaluation stage of the consumer decision-making process,how you feel when you wear new shoes,how you think others like your new hair style,and how a new weight-loss plan makes you feel about yourself are all examples of:

During which stage of the consumer decision-making process are evoked sets and evaluative criteria relevant?

Which of the following statements describes a major advantage inherent in the use of multiattribute models to study consumer behavior?

According to those who believe in subliminal advertising,effective symbols,such as skulls and cross bones,phallic symbols and words such as "sex",are embedded in the ads.The use of these symbols to stimulate consumers' motives would receive support from _____ theory.

The various brands identified as purchase options to be considered during the alternative evaluation process are known as:

_____ are the dimensions or attributes of a product that are used to compare different alternatives.

Todd buys a cold drink every afternoon.He either buys a Coca-Cola,or a Minute Maid lemonade.He will not consider any other brand or type of soft drink because the two drinks make up his:

_____ is the ability to perceive a stimulus that is below the level of conscious awareness.

Leeanne is going to buy canned vegetables for her family's meals.Her evoked set would best be described as:

The basis for subliminal advertising can be found in:

_____ refer to specific events or outcomes consumers experience when a product or service is purchased and/or consumed.

_____ is a construct that represents an individual's overall feelings or evaluation of an object and is viewed as a learned predisposition to respond toward it.

Which of the following is an example of a psychosocial consequence?

Which of the following is an example of a functional consequence?