Todd buys a cold drink every afternoon.He either buys a Coca-Cola,or a Minute Maid lemonade.He will not consider any other brand or type of soft drink because the two drinks make up his:
A)decision criteria.
B)brand attribution list.
C)working model.
D)evoked set.
E)subliminal choices.

Question

Quizplus · Accepted Answer

Todd's consideration set is limited to only two options - Coca-Cola and Minute Maid lemonade. This set of options is called the evoked set, which is the group of brands that a consumer considers when making a purchasing decision. Therefore, the best choice is D - evoked set.

Todd Buys a Cold Drink Every Afternoon