_____ refer to specific events or outcomes consumers experience when a product or service is purchased and/or consumed.
A)Evoked sets
B)Attribute assignments
C)Dissonance motives
D)Evaluative Criteria and Consequences
E)Reinforcement criteria

Question

Quizplus · Accepted Answer

Evaluative criteria and consequences refer to the specific outcomes or events that a consumer experiences when purchasing or consuming a product or service. This includes factors such as quality, price, convenience, and satisfaction, all of which contribute to the consumer's overall evaluation and decision-making process. A consumer's evaluative criteria and consequences may change depending on their individual needs, preferences, and circumstances, making this an important consideration for marketers when developing and promoting their products.

_____ Refer to Specific Events or Outcomes Consumers Experience When