The basis for subliminal advertising can be found in:
A)cognitive theory.
B)psychoanalytic theory.
C)behavioral learning theory.
D)affective theory.
E)multiattribute motivational model.

Question

Quizplus · Accepted Answer

Subliminal advertising is based on the psychoanalytic theory, which suggests that our unconscious and repressed thoughts and emotions influence our behavior. Subliminal messages are designed to bypass our conscious awareness and target the unconscious mind, where they can have an impact on our attitudes and behavior without our knowledge or consent. This idea is based on Freudian psychoanalytic theory, which proposes that many of our thoughts and behaviors are driven by unconscious desires and motivations.

The Basis for Subliminal Advertising Can Be Found In