Every afternoon about 3 o'clock,Todd buys a cold drink.He either buys a Coca-Cola,or a Minute Maid lemonade.He will not consider any other brand or type of soft drink because the two drinks make up his:
A)decision criteria
B)brand attribution list
C)working model
D)evoked set
E)subliminal choices

Question

Quizplus · Accepted Answer

Todd's consideration set only includes Coca-Cola and Minute Maid lemonade, so these two brands make up his evoked set.

Every Afternoon About 3 O'clock,Todd Buys a Cold Drink