Bubba's Frozen Barbecue Sandwiches contain pork drenched with a vinegar-based barbecue sauce.It would not be popular in Texas where barbecue lovers want goat meat,or in the Carolinas where a mustard-based sauce is preferred.Given this information,Bubba's should use _____ segmentation.

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Quizplus · Accepted Answer

Geographic segmentation allows a company to tailor their product to the preferences of specific geographical areas. In this case, Bubba's Frozen Barbecue Sandwiches are not popular in Texas or the Carolinas where different barbecue preferences exist. By using geographic segmentation, Bubba's can target areas where their vinegar-based barbecue sauce would be more popular and adjust their product to fit the tastes of those areas.

Bubba's Frozen Barbecue Sandwiches Contain Pork Drenched with a Vinegar-Based