Ads for consumer finance companies are often aimed at people making annual salaries of $25,000 or less.Consumer finance companies are using _____ segmentation.

Question

Quizplus · Accepted Answer

Demographic segmentation is based on demographics such as age, income, education, etc. In this case, the consumer finance companies are targeting people with a specific annual salary, which is a type of demographic segmentation. Other types of segmentation such as geographic, lifestyle, behavioristic, and personality are not as relevant in this context.

Ads for Consumer Finance Companies Are Often Aimed at People