Which of the following is NOT a variable commonly employed in the segmentation of industrial markets?

Question

Quizplus · Accepted Answer

Lifestyle is not a variable commonly used in the segmentation of industrial markets. Industrial markets typically segment based on factors such as geographic location, company size, industry type, buying condition, and nature of the good or service being sold. Lifestyle is a variable more commonly used in consumer market segmentation.

Which of the Following Is NOT a Variable Commonly Employed