Which of the following bases for segmentation is employed when consumers are grouped according to their use of a product or service (heavy versus light)?

Question

Quizplus · Accepted Answer

This base for segmentation is known as behavioristic segmentation, which groups consumers based on their behavior towards a product or service. In this case, heavy users are grouped separately from light users based on their level of usage.

Which of the Following Bases for Segmentation Is Employed When