Which of the following is a potential basis for segmenting the consumer market for prune juice?

Question

Quizplus · Accepted Answer

All of the options listed can be potential bases for segmenting the consumer market for prune juice. Age may play a role as older individuals may have digestive issues that prune juice can help with. How often juice is drunk can segment customers who are regular drinkers versus occasional drinkers. Benefits sought can segment those who are consuming prune juice for digestive health versus those who may be drinking it for other reasons. Lifestyle can also be a factor as health-conscious individuals may be more likely to consume prune juice. Therefore, all of the options are potential bases for segmentation.

Which of the Following Is a Potential Basis for Segmenting