_____ segmentation is the grouping of customers on the basis of attributes sought in a product.

Question

Quizplus · Accepted Answer

Benefit segmentation is the process of grouping customers based on the benefits they desire from a product. This type of segmentation focuses on specific product attributes that customers value, such as quality, price, convenience, or design. By understanding what benefits different customer groups are seeking, marketers can create targeted marketing campaigns that highlight the specific attributes of a product that are most important to each group. This approach can help companies differentiate their products from competitors and increase customer satisfaction and loyalty. Therefore, option A is the best choice for this question.

_____ Segmentation Is the Grouping of Customers on the Basis