The fact some consumers want pure bottled water while some want flavored bottle water and others want bottled water with added minerals provides an opportunity for _____ segmentation in the bottled water market.

Question

Quizplus · Accepted Answer

The fact that consumers have different preferences for their bottled water shows that they are seeking different benefits from the product. This creates an opportunity for benefit segmentation, where consumers are grouped based on the specific benefits they seek from the product.

The Fact Some Consumers Want Pure Bottled Water While Some