Which of the following would constitute a positioning strategy focusing on the competitor?
A) BMW--"The Ultimate Driving Machine"
B) Red Roof Inns--"Equal Value at a Lower Price"
C) Oneida flatware--"Your Table Is Ready"
D) Coca-Cola--"The Real Thing"
E) Broilmaster grill--"The Most Durable Grill Known to Man"
Correct Answer:
Verified
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A)are
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