Unisys Corporation engaged in a multi-million dollar campaign to alter its perceptions among many of its customers that it was simply a hardware manufacturer.Unisys wants customers to see it as a services and technology provider.Unisys was:

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Unisys is using a repositioning strategy by changing the perception of its customers from seeing them as just a hardware manufacturer to a services and technology provider. This involves changing the company's image and altering customer perceptions, which is a part of the repositioning strategy.

Unisys Corporation Engaged in a Multi-Million Dollar Campaign to Alter