_____ is the intangible asset of added value or goodwill that results from the favorable image,impressions,differentiation,and/or strength of a consumer's attachment to a company's name or trademark.

Question

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Brand equity refers to the added value or goodwill that a company's brand name or trademark brings to its products or services. It is the intangible asset that results from consumer attachment to the brand, such as a strong brand image, positive impressions, and differentiation. Product affiliation refers to the association of a product with a specific brand or company, while product symbolism and brand symbolism refer to the symbolic meaning of a product or brand. Trademark recognition is the ability of consumers to recognize a company's trademark or brand name.

_____ Is the Intangible Asset of Added Value or Goodwill