When marketers are attempting to identify the ideal brand or product,they are in which stage of the positioning platform development?

Question

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When identifying the ideal brand or product, marketers are in the stage of analyzing consumers' preferences. They need to understand what their target audience wants and needs in order to develop a positioning platform that will resonate with them. The other options listed are important steps in the positioning platform development process, but they come before or after the stage of identifying the ideal brand or product.

When Marketers Are Attempting to Identify the Ideal Brand or Product,they