All of the following are steps in the development of a positioning platform EXCEPT:

Question

Quizplus · Accepted Answer

While marketing segmentation is an important step in the overall process of developing a marketing strategy, it is not specifically part of the development of a positioning platform. The steps involved in developing a positioning platform generally include identifying competitors, analyzing consumers' preferences, and determining competitors' positions, as well as making the positioning decision.

All of the Following Are Steps in the Development of a Positioning