The marketing mix variable that deals with what a consumer must give up to purchase a product or service is:

Question

Quizplus · Accepted Answer

The marketing mix variable that deals with what a consumer must give up to purchase a product or service is price. Price is the value or amount of money that a customer pays for a product or service. It represents what the customer must give up in exchange for the desired product or service. Therefore, the correct answer is B) price.

The Marketing Mix Variable That Deals with What a Consumer