When many frequent travelers think of Australian-based Quantas Airlines,the first thing that comes to mind is the koala bear.Because of this strong association,Quantas is receiving the benefit of positioning by:

Question

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The strong association with the koala bear demonstrates that Quantas is benefiting from positioning by cultural symbol, as the koala bear is a symbol strongly associated with Australia.

When Many Frequent Travelers Think of Australian-Based Quantas Airlines,the First