introduced a new slogan around which it would base all of its new advertising strategy.The slogan was,"What can brown do for you?" and is indicative of a positioning strategy based on:

Question

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The slogan "What can brown do for you?" is indicative of a positioning strategy based on the product user, as it focuses on the benefits and services that the company can provide to its customers.

Introduced a New Slogan Around Which It Would Base All