The use of the gecko lizard in the Geico Direct insurance company commercials indicates a positioning strategy based on:

Question

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The gecko lizard is a cultural symbol associated with the brand image of Geico Direct insurance company. The use of the gecko in their commercials establishes a unique and memorable visual representation that sets them apart from other insurance companies. This indicates a positioning strategy based on cultural symbolism, which helps Geico differentiate itself in a crowded market.

The Use of the Gecko Lizard in the Geico Direct