The tremendous growth in advertising and promotion throughout the world is due to:
A)a redefining of the term marketing
B)the growth of the U.S.and global economies
C)the lack of print and broadcast media in many nations
D)the tremendous growth in the number of advertising agencies worldwide
E)an international tendency to abandon growth strategy and promote existing products in the growth and maturity stages of their product life cycles

Question

Quizplus · Accepted Answer

The growth in advertising and promotion can be attributed to the growth of the U.S. and global economies. As economies grow, companies have more resources to invest in advertising and promotion to gain market share and increase sales.

The Tremendous Growth in Advertising and Promotion Throughout the World