,which are used to facilitate exchange in a marketplace.
A)promotional mix
B)marketing mix
C)advertising mix
D)IMC mix
E)internal exchange environment

Question

Quizplus · Accepted Answer

The marketing mix refers to the set of tools that a company uses to promote its products and services in the marketplace. These tools include product, price, promotion, and place (distribution). They are used to facilitate exchange in a marketplace, ultimately leading to the creation of customer value and satisfaction. The other answer choices (promotional mix, advertising mix, IMC mix, and internal exchange environment) are related to specific elements or sub-components of the overall marketing mix, but do not encompass the entire set of tools.

,Which Are Used to Facilitate Exchange in a Marketplace