To decrease marketing costs and to improve response rates Williams-Sonoma catalog retailer,decided it needed to better match their catalog brands to recipients.Based on the retailer's understanding of a customer's special interests one person might receive a catalog about cookware while his neighbor receives a catalog focused on household goods with a July 4ththeme.This strategy to be more attuned to its customers' needs and at the same time improving its own financial picture is an example of how a company can use:
A)mass marketing
B)an information marketing system
C)a product penetration strategy
D)relationship marketing
E)batch processing

Question

Quizplus · Accepted Answer

This strategy is an example of relationship marketing, where the company focuses on building long-term relationships with its customers by understanding and catering to their individual needs and preferences. By doing so, Williams-Sonoma can improve response rates while reducing marketing costs by sending targeted catalogs to interested customers, leading to increased customer satisfaction and loyalty.

To Decrease Marketing Costs and to Improve Response Rates Williams-Sonoma