_____ is the process of creating,maintaining and enhancing long-term relationships with individual customers as well as other stakeholders for mutual benefit.
A)Integrated marketing
B)Integrated marketing communications
C)Marketing planning
D)Exchange
E)Relationship marketing

Question

Quizplus · Accepted Answer

Relationship marketing is the process of creating, maintaining, and enhancing long-term relationships with individual customers as well as other stakeholders for mutual benefit. It focuses on developing strong connections with customers, understanding their needs and preferences, and providing personalized experiences to build trust and loyalty. It involves ongoing communication, interaction, and dialogue between the customers and the organization, with the aim of creating a strong bond that goes beyond just a transactional relationship.

_____ Is the Process of Creating,maintaining and Enhancing Long-Term Relationships