The increased usage of relationship marketing is due to the fact:
A)customers have become less demanding
B)customers want products and services that are mass-produced rather than tailored to their specific needs and wants
C)retaining customers is generally more cost effective than acquiring new ones
D)it is very costly to prevent customer defections
E)most international customers already use relationship marketing

Question

Quizplus · Accepted Answer

Retaining customers is generally more cost-effective than acquiring new ones, so companies have turned to relationship marketing as a way to keep their customers satisfied and loyal. This can involve tailoring products and services to the specific needs and wants of customers, which increases customer satisfaction and encourages them to continue doing business with the company. It also helps to reduce the cost of acquiring new customers, which can be very expensive.

The Increased Usage of Relationship Marketing Is Due to the Fact