The move toward integrated marketing communications:
A)allows marketers to develop more efficient and effective marketing communication programs
B)reflects an adaptation by marketers to a changing environment
C)is being driven by changing technologies that are creating new ways for marketers to reach consumers
D)is being driven by changing demographics,life styles,media,and shopping patterns
E)is correctly defined by all of the above

Question

Quizplus · Accepted Answer

The move toward integrated marketing communications is being driven by multiple factors including adaptation to a changing environment, changing technologies, demographics, lifestyles, media, and shopping patterns. The integration of various communication channels allows for more efficient and effective marketing communication programs.

The Move Toward Integrated Marketing Communications