Advances in technology and flexible manufacturing systems have allowed a boot manufacturer in Texas to take several measurements of a customer's feet and make boots that precisely fit those feet.No one but the person for whom the boots were made can wear them comfortably.This Texas boot maker uses:
A)mass marketing
B)an information marketing system
C)mass customization
D)a product development strategy
E)batch processing

Question

Quizplus · Accepted Answer

The boot manufacturer is able to take specific measurements of a customer's feet and create boots that fit those measurements precisely. This is an example of mass customization, which is the ability to produce customized products on a mass scale using advanced technology and flexible manufacturing systems. Therefore, the best choice for this scenario is mass customization.

Advances in Technology and Flexible Manufacturing Systems Have Allowed a Boot