Sales promotions targeted to the ultimate users of a product such as sampling,coupons,contests,or sweepstakes are known as:
A)consumer-oriented sales promotion
B)trade-oriented sales promotion
C)direct marketing incentives
D)public relations
E)strategic promotions

Question

Quizplus · Accepted Answer

Consumer-oriented sales promotion refers to incentives and techniques designed to stimulate demand for a product among end-users or consumers. Sampling, coupons, contests, and sweepstakes are examples of such promotion techniques. Trade-oriented sales promotion, on the other hand, is aimed at channel partners or intermediaries to boost sales to the end-users. Direct marketing incentives include direct mail, email marketing, and telemarketing, while public relations involves managing communication and reputation with various stakeholders. Strategic promotions involve a wider range of marketing activities beyond sales promotions.

Sales Promotions Targeted to the Ultimate Users of a Product