How does advertising differ from publicity?
A)Advertising is done by manufacturers,and publicity is done be retailers.
B)Advertising is personal,and publicity is nonpersonal in nature.
C)Advertising is paid for by the sponsoring organization,and publicity is not.
D)Advertising is never institutional ,and publicity usually is institutional in character.
E)Advertising typically utilizes mass media,and publicity does not.

Question

Quizplus · Accepted Answer

Advertising involves paying for space or time in a media outlet to promote a product or service, while publicity is coverage or attention gained through media outlets without payment. Therefore, advertising is paid for by the sponsoring organization, while publicity is not.

How Does Advertising Differ from Publicity