_____ includes those marketing activities that provide extra value or incentives for purchasing a product such as coupons and premiums.
A)Direct marketing
B)Advertising
C)Public relations
D)Sales promotion
E)Brand equity

Question

Quizplus · Accepted Answer

Sales promotion includes marketing activities that provide extra value or incentives for purchasing a product, such as coupons, premiums, discounts, and contests. Direct marketing involves communication directly with consumers, while advertising aims to promote products or services through various media channels. Public relations is focused on building and maintaining a favorable public image of the company, while brand equity is the perceived value and goodwill associated with a particular brand.

_____ Includes Those Marketing Activities That Provide Extra Value or Incentives