Florafax Wire Service allows a consumer in Alaska to go to his or her local florist and order roses to be sent to a friend in Maine. The Alaskan florist uses Florafax to order the roses from a florist in Maine who will arrange and deliver them. An ad for Florafax in a trade journal for florists offers retail florists a $4 rebate when they send 20 orders and an additional $.75 per order when they use florafax.net online sending. In its ad, Florafax is using:
A)a consumer-oriented sales promotion
B)a trade-oriented sales promotion
C)a functional inducement
D)telemarketing
E)integrated promotions

Question

Florafax Wire Service allows a consumer in Alaska to go to his or her local florist and order roses to be sent to a friend in Maine. The Alaskan florist uses Florafax to order the roses from a florist in Maine who will arrange and deliver them. An ad for Florafax in a trade journal for florists offers retail florists a $4 rebate when they send 20 orders and an additional $.75 per order when they use florafax.net online sending. In its ad, Florafax is using:
A)a consumer-oriented sales promotion 
B)a trade-oriented sales promotion
C)a functional inducement
D)telemarketing
E)integrated promotions

Quizplus · Accepted Answer

The ad for Florafax in a trade journal for florists clearly indicates that the promotion is intended for retail florists, making it a trade-oriented sales promotion. The rebate and additional discount make this promotion more appealing for the retail florists to use Florafax over other wire services.

Florafax Wire Service Allows a Consumer in Alaska to Go