One of the primary advantages inherent in the use of publicity is its:
A)ability to be personalized
B)credibility
C)almost non-existent variable costs
D)tangibility
E)ability to be closely controlled and monitored by the organization that is being publicized

Question

Quizplus · Accepted Answer

Publicity has high credibility because it is often seen as more trustworthy by readers/viewers/listeners than paid advertising. This is because the message is coming from an objective third-party source such as a journalist or news outlet rather than directly from the organization being publicized. The other options may be advantages of other marketing communication tactics but are not inherent to publicity.

One of the Primary Advantages Inherent in the Use of Publicity