Which of the following statements describes a disadvantage associated with publicity?
A)Publicity is expensive to implement.
B)Publicity has relatively low credibility.
C)Publicity is not always under the control of the organization that reaps the negative and positive benefits from it.
D)Publicity is not useful with a market segmentation strategy.
E)Publicity makes a market aggregation strategy ineffective.

Question

Quizplus · Accepted Answer

Publicity is not always under the control of the organization that benefits from it. This means that the organization may not have control over the messages being delivered to the public, which can result in negative consequences. For example, negative publicity can arise from a scandal or crisis, which can damage an organization's reputation and image.

Which of the Following Statements Describes a Disadvantage Associated with Publicity