One of the major tools of direct marketing is ______ advertising,whereby a product is promoted through an ad that encourages the consumer to purchase directly from the manufacturer.
A)direct-response
B)primary-demand
C)business-to-business
D)trade
E)selective demand

Question

Quizplus · Accepted Answer

Direct-response advertising is the tool of direct marketing that promotes a product through an advertisement that encourages the consumer to purchase directly from the manufacturer. This type of advertising is designed to elicit an immediate and measurable response from the consumer, such as by phone, mail, or online ordering. Primary-demand advertising aims to create demand for an entire product category rather than a specific brand, while business-to-business advertising targets other businesses rather than individual consumers. Trade advertising is designed to promote a product to distributors, wholesalers, and retailers, and selective demand advertising aims to promote a specific brand within a product category.

One of the Major Tools of Direct Marketing Is ______