When the individual voted off of The Survivor reality series appears on David Letterman as a guest to discuss the series and his or her role in the series,it is an example of __________________ for the CBS television show.
A)advertising
B)publicity
C)sales promotion
D)personal selling
E)direct marketing

Question

Quizplus · Accepted Answer

This is an example of publicity, as it involves generating media coverage and attention for the series and its contestants without the use of paid advertising or promotions.

When the Individual Voted Off of the Survivor Reality Series