_____ is nonpersonal communication neither directly paid for nor run under identified sponsorship.
A)Advertising
B)Sales promotion
C)Publicity
D)Public relations
E)Personal selling

Question

Quizplus · Accepted Answer

Publicity refers to nonpersonal communication that isn't directly paid for and doesn't have a clear sponsor. It involves generating news or media coverage for a product, service, or brand. Advertising involves directly paid communications, sales promotion involves short-term incentives to encourage purchase, public relations involves managing and maintaining relationships with various publics, and personal selling involves direct personal communication between a salesperson and a prospect or customer.

_____ Is Nonpersonal Communication Neither Directly Paid for nor Run