An article in Financial Times announced that Puma had developed the Thrift shoe,based on its award-winning design.The Thrift shoe was to be made in a limited edition of 510 pairs of fabric from second-hands clothes and would not be available in the U.S.According to the article,each pair would come complete with a numbered certificate of authenticity and a private password for the dedicated Web page so all proud owners could "swap their soles." The article created interest in the shoes and is an example of:
A)sales promotion
B)advertising
C)personal selling
D)sponsorship
E)positive publicity

Question

Quizplus · Accepted Answer

The article created positive publicity for Puma and generated interest in their limited edition Thrift shoe. It was not a direct sales promotion or advertising campaign, nor was it personal selling or sponsorship.

An Article in Financial Times Announced That Puma Had Developed