The ad for the Bose Wave radio/CD player in Newsweek magazine has a coupon that you could use to order the radio/CD player,a toll-free number you could call to place an order,and a Web site for placing orders.This ad is an example of _____ advertising.
A)direct-response
B)primary-demand
C)business-to-business
D)trade
E)secondary demand

Question

Quizplus · Accepted Answer

This ad is an example of direct-response advertising because it includes a coupon and a toll-free number for customers to place an order immediately.

The Ad for the Bose Wave Radio/CD Player in Newsweek