Kerry is asked to evaluate the strengths and weaknesses of each IMC tool being used by the agency and make recommendations to plan and execute communications with target audiences.Kerry is engaged in:
A)survey research strategies
B)account-client articulation agreements
C)integrated marketing communications management
D)derived demand analysis
E)efficient synergy management

Question

Quizplus · Accepted Answer

Kerry is engaged in integrated marketing communications management, which involves evaluating and coordinating the use of various IMC tools to effectively communicate with target audiences. This includes identifying the strengths and weaknesses of each tool and making recommendations for how they can be used in a coordinated and strategic manner. Survey research strategies, account-client articulation agreements, derived demand analysis, and efficient synergy management may all be components of IMC management, but they are not the specific activity Kerry is engaged in.

Kerry Is Asked to Evaluate the Strengths and Weaknesses of Each